Photographer : Saha Kurmaz. Sasha is an artist born in Kiev, Ukraine where he actually lived.
Ironic, poetic, nonconformist, irreverent, provocative, anti-consumerist, aware, ESSENTIAL...
First of all, cities are meant to be a space for life but in the realms of capitalism they've been perverted into a space for suppression: advertising; office centres; shopping malls
and so on.
All these factors aggressively suppress people's will, turning them into a soulless consumer, blind bio-machines chasing the latest seasonal offers. The challenge for us who wants to radical change the world is to dispel the magical aura of the market. To counter this, I propose a set of simple methods of direct action at physical points in the system.
The essence of intervention is the attempt to hack and discredit the public service ad, and cleans the city of unnecessary and useless information.